Design with Intent: Perceptual Lens

Design with Intent toolkit: 101 patterns for influencing behaviour through design

The Perceptual Lens combines ideas from product semantics, semiotics, ecological psychology and Gestalt psychology about how users perceive patterns and meanings as they interact with the systems around them, and puts them into forms which invite the designer to think about how they might influence people’s behaviour. Most are predominantly visual, but they need not be: sounds, smells, textures and so on can all be used, individually or in combination.

These techniques are often applied by interaction designers in the course of doing a job without necessarily considering how they can influence user behaviour.

Click on each of the cards below to go to a dedicated page about it (which will be expanded in due course).

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